The Phenomenal People website, part of the Southbank Centre’s Women Of the World Festival 2012, uses Tumblr to show the incredible stories and achievements of hundreds of inspiring women, from political activists to religious figures, astronauts to opera singers, war reporters to nurses.
We created bespoke a Tumblr theme for this project, enabling us to highlight great content from all over the Internet and showcase new and exclusive features, including interviews with and nominations from prominent figures. This was supported by a campaign around International Women’s Day to collect stories and nominations from members of the public, and a presence at the Women of the World festival, where additional contributions were solicited via bespoke postcards illustrated by Badaude.
We additionally devised a social media and blogger seeding campaign, targeting lifestyle, politics, feminist, arts and culture and tech in the UK.
This project was a great success, attracting hundreds of contributions over a period of five days.