We worked with Radio 3 to prototype a new way of helping friends listen to live concerts together on iPlayer.
Concert Club is a digital prototype that aims to replicate the book club experience for classical concerts online. It helps audiences access music and share it with friends and family, whatever their knowledge of classical music.
Being in the audience for any kind live music can be really exciting, and we wanted to see how the shared experience of listening together could be replicated online, and whether we could amplify knowledge and increase listening within social groups. There’s no one better than your friends to help you explore new music, and the immense range of BBC Radio 3 ‘Live in Concert’ was a great place to start.
Try it out at http://concertclub.wearecaper.com