kettles yard

We developed and delivered a comprehensive research project on behalf of the University of Cambridge Museums, a new grouping of eight university museums including the Fitzwilliam, Kettle’s Yard, Museum of Archaeology and Anthropology, Sedgwick Museum of Earth Sciences, University Museum of Zoology, Whipple Museum of the History of Science, Scott Polar Research Institute, and the Museum of Classical Archaeology.

The strategic audit identified the Museums’ current digital capacity, and other key strengths, needs and opportunities, assessed existing and potential assets, and presented a series of ‘quick win’ recommendations for the consortium.  The research methodology included a content audit, an internal roundtable event and interviews, and audience development analysis.